This summer, the Green Bay, WI, based American Foundation of Counseling Services (AFCS) will change its name to Foundations and undergo a complete brand transformation. The changes build upon the organization’s mission of providing specialty care for children and adults with complex mental health challenges through counseling and foster services. Recently, AFCS publicly announced its $8,200,000 capital campaign that will fund its newly formed advancement plan. It is the organization’s goal to become a recognized leader in complex mental health care.

The organization’s advancement plan includes four parts: advancing specialized treatment, increasing access to care, upgrading its facility and technology and growing capacity through collaboration. AFCS will provide means to increase the development and training of staff to continue building the foundation for quality treatment to a greater number of clients. It will develop a Resident Training program to assist post-graduate mental health professionals in need of 3,000 direct service hours in order to obtain their state license, while doubling direct service hours to the under-served and providing more community-based care within schools and homeless shelters. Through the Connections for Mental Wellness initiative, AFCS will work with community stakeholders to expand access to mental health care, following the successful template of other communities in the U.S. The agency will also move to a facility reconstructed with clients in mind. The new location provides on-site parking and is being designed with trauma-informed care principles in mind, creating a calming and relaxing environment for clients.

For 50 years, AFCS has been a community response to quality mental health treatment. Serving the greater Green Bay area, the agency is guided by its mission to promote health and wholeness by providing services with a focus on community mental health counseling, foster care services and education, consultation and relationship building services.

The organization has reached 80 percent of its capital campaign goal. As its new building nears completion, AFCS is planning to host an open house, allowing donors to develop a better understanding of the improvements being made.

More information about AFCS can be found at its website: www.afcscounseling.org.

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Corenne Gutierrez
I joined Hawkins Ash CPAs in 2011. As the Firm's marketing manager, I develop and deploy strategic marketing and communications plans to fulfill the marketing goals of the Firm as a whole, each office and business line.

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